15 January 2019 – 12:15 pm
Department of Management, Economics and Industrial Engineering – Politecnico di Milano
Room 0.1, ground floor
Via R. Lambruschini, 4/B – Building BL26 – 20156 Milano
Gloria Barczak is Professor of Marketing in the D’Amore-McKim School of Business at Northeastern University. She is the Editor of the Journal of Product Innovation Management, a Senior Advisor to Creativity and Innovation Management, and a member of the Editorial Board of IEEE Transactions on Engineering Management.
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For more information: www.dig.polimi.it