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Lunch Seminar by Sergio Ibáñez-Sánchez

30 Giugno 2025. Categoria: Convegno, workshop

AI and XR Technologies for Tourism Management: Transforming Experiences, Influencing Behaviors

14 July 2025 – 12.15 pm

Lunch seminar in presence
Building BL26/B – Room 0.19 (ground floor)
Department of Management, Economics and Industrial Engineering
Via R. Lambruschini, 4/B – 20156 Milano

Sergio Ibáñez-Sánchez is Associate Professor of Marketing at the University of Zaragoza (Spain). His main research line focuses on analyzing the impact of new technologies on the customer experience. The main results of his research have been published in several journals. His research has received several awards such as the DON E. SCHULTZ Best Competitive Paper Award and the IFITT PhD Thesis Excellence Award. He serves the International Federation for IT and Travel & Tourism (IFITT) as the Director of Digital Services.

Please click here to register.
For more information: https://www.humantech.dig.polimi.it/it/public-events/ai-and-xr-technologies-for-tourism-management:-transforming-experiences,-influencing-behaviors

Giancarlo Giudici
Socio Ordinario di diritto dal 1996