2° Research Seminar organized by the AiIG SIG Twin Transition
10 Giugno 2026. Categoria: Call for paper
We are delighted to welcome the Guest Editors of the Special Issue in Industrial Marketing Management “The Central Role of B2B Marketing and Sales in Reframing Value Creation for Sustainable Transformation” Pia Hautamäki, Leena Aarikka-Stenroos, Adam Lindgreen, Andrea Urbinati, and Paavo Ritala. They will introduce the Special Issue, outlining its aims and research opportunities, and will then discuss the submitted contributions, providing constructive feedback and insights to participating authors.
The seminar seeks to collect novel work-in-progress contributions on how B2B organisations redesign their business models and supply chains to tackle with sustainability and digitalization transformative pressures. If you are working on these topics, this is a great opportunity to present your work-in-progress and engage with leading scholars in the field.
- Submission deadline: June 16, 2026
- Send your contribution to: piera.centobelli@unina.it and giovannifrancesco.massari@poliba.it
- Seminar format: online (MS Teams) | 10-minute presentation
- See the flyer attached for more details and the submission template
AiIG SIG Twin Transition Board Members
Giovanna Attanasio
