Using context to improve the effectiveness of segmentation and targeting in e-commerce
9 Giugno 2015. Categoria: Gold
Faraone, M. F., Gorgoglione, M., Palmisano, C. and Panniello, U. (2012) ‘Using context to improve the effectiveness of segmentation and targeting in e-commerce’, Expert Systems with Applications, vol. 39, no. 9, pp. 8439-8451.
Umberto Panniello
Socio Ordinario di diritto dal 2008
